Proffee : Decoding The Amazing Protein Coffee

Decoding Fresh in town Protein Coffee - Proffee

Should You Add Protein Powder to Your Coffee?

One Sunday morning, I stumbled upon an article about Proffee in the Sunday Times' Life edition. Despite the prevalence of digital media, I still enjoy reading print copies, so I promptly shared it with the CEO of Auric. Proffee, or protein coffee, has been gaining traction on social media platforms, particularly TikTok. The CEO had even posted a poll on LinkedIn, asking whether people prefer coffee-flavored protein powder or adding protein powder to their coffee. As someone who struggles to keep up with food trends, I found myself reminded of the Hindi saying "chaar din ki Chandni," where trends come and go quickly. Bullet coffee and Dalgona coffee had their moments, and now Proffee is having its turn, complete with its own hashtag.

Ultimately, the transient nature of trends doesn't matter much to me. As long as a trend is easy to try, hassle-free, and involves coffee, I might give it a shot. In a previous coffee blog post, I discussed how coffee is the essence of a drink that can adapt to any situation and coffee even offers beauty benefits. The specific additions or subtractions one makes are inconsequential. In the end, coffee stands tall, prevailing over the tests of time and taste. When all is said and done, it's just coffee—aromatic, blissful, and awakening.

What is Proffee?

If you belong to the millennial or Gen Z demographic, it is highly likely that you are already familiar with the emerging coffee phenomenon known as "Proffee." However, I will presume that individuals from other age groups might not be aware of this trend. Proffee, derived from combining "Pro" (referring to protein shake) and "ffee" (short for coffee), represents a unique concoction that has gained popularity among health-conscious individuals.

Proffee can be defined as a fusion of protein shakes and espresso shots, resembling an iced coffee but with added health advantages. Its appeal lies in the significant protein content it provides, which contributes to a prolonged feeling of satiety and overall satisfaction. The Proffee trend has captured the hearts of gym-goers, fitness enthusiasts, and those seeking to lose weight due to its exceptional protein intake.

What Equipment is Required to Make Protein Coffee at Home?

You can easily acquire the necessary equipment to make Proffee at home, eliminating the need to visit Starbucks. Proffee is a refreshing combination of coffee and protein drink. To make it even more refreshing, add plenty of ice cubes to the iced coffee and protein drink mixture. If you don't prefer ice or have throat issues, you can chill the Proffee instead. The required ingredients are ice cubes, coffee, and protein drink or powder. Keep the following items nearby for a quick preparation process.

  • Whisks and bowl OR one shaker
  • Coffee brewer
  • Large cup or glass
  • Spoon/Handheld Mixer
Decoding Fresh in town Protein Coffee - Proffee

How to Make Proffee?

In case you are wondering how to make Proffee, you will need the following ingredients:

  • Coffee, preferably Auric coffee powder
  • Whey protein powder (a good quality one)
  • Water 
  • Ice cubes 
  • Shaker 

Commence the process by brewing a fresh batch of coffee, ideally utilizing Auric coffee powder. Combine your preferred protein powder, which may possess a subtle sweet taste, with water, utilizing either a shaker or a whisk for thorough mixing. Proceed by filling a cup with ice cubes, then pour the prepared protein shake into the said cup, followed by the addition of one or two shots of espresso. Stir the concoction adequately to ensure a harmonious blend of flavors, resulting in the creation of a novel and popular protein-infused coffee beverage known as Proffee.


  • Please be wary of the amount of protein powder you use to get the macronutrient. Check with your nutritionist or an expert if you are new to the use of protein powders. 
  • It is a cold brew, so do not have this in hot coffee
  • You may even use a blender to mix all of the items and enjoy a creamy cup. Will that make it a Smoffee? Aka a coffee smoothie? 

How Does Protein Coffee Taste?

I was curious about the taste and decided to learn how to make Proffee, a blend of protein and coffee. It has a sweet, delicious, and creamy flavor. The protein powder provides a solid base for the drink, while the coffee helps balance the sweetness and adds a hint of flavor.

I enjoyed the protein coffee I made using Auric coffee powder. It was tasty and easy to prepare. I borrowed a few scoops of vanilla protein powder from my brother's whey protein bucket.

The composition of the Proffee depends on personal preference. You can use one scoop or more to suit your protein needs. Up to three scoops can be added for a creamy texture. It combines the taste of your favorite coffee brand, like Auric coffee powder, with flavored protein powder. However, the final flavor will vary based on the preparation method and ingredient proportions.

Decoding Fresh in town Protein Coffee - Proffee

Which Coffee to Be Used for Protein Coffee?



The choice of coffee for preparing Proffee is entirely at your discretion. You may even opt to experiment with Auric's Gourmet Coffee with Turmeric, a premium coffee blend offering the top 10 benefits of gourmet coffee.

In case you prefer espresso, it is recommended to pour one or two shots accordingly. Incorporating a breakfast routine into your daily life, even if you previously abstained, can provide additional advantages worth considering.


Which Protein Should Be Used in Protein Coffee?

 Decoding Fresh in town Protein Coffee - Proffee | 
Auric Natural Plant Protein Powder

You have the flexibility to choose any whey protein brand or use a ready-to-drink protein shake. If using the latter, adding ice cubes and water may be necessary. Stick to Whey Protein for Proffee, as it is the most popular choice. Avoid experimenting. For unflavored variants, consider adding a sweetener. Otherwise, try chocolate or vanilla flavors for added deliciousness.

Health Benefits of Protein Coffee

Are you wondering why you should incorporate gourmet coffee into your daily routine?

This drink contains protein powder as a main ingredient, which contributes to muscle building and preservation. You can customize the amount of protein based on your fitness level and goals. It can be enjoyed as a post-workout drink in the morning on weight training days, as proteins aid in muscle recovery and coffee provides a stimulating boost.

Decoding Fresh in town Protein Coffee - Proffee | Auric Gourmet Coffee with Turmeric

Having familiarized yourself with the remarkable and popular beverage known as Proffee, or protein coffee, it is now opportune for you to take action. You can promptly acquire your supply of Auric Gourmet Coffee with Turmeric, a premium coffee powder meticulously crafted with superior ingredients in accordance with the principles of Ayurveda. This carefully curated blend ensures exceptional benefits for both physical and mental well-being, complemented by a delightful taste. Additionally, the protein component can be savored in the form of the Vanilla Coffee flavor found in Auric Natural Protein Shake. Armed with the knowledge of how to prepare Proffee, I encourage you to embark on this endeavor expeditiously.


Authored by: Padmaja Rai

About the Author: Padmaja is a healthcare consultant and avid fitness enthusiast. She holds a master's in bio-innovation and rare diseases from the University of Pennsylvania. She is a firm believer in ancient Indian holistic healing.

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